Jocko Fuel launches pumpkin spice RTD shake with 30g protein and no added sugar
Jocko Fuel is shipping a limited-batch Pumpkin Spice Ready-to-Drink protein shake nationwide starting today, expanding a seasonal flavor into its clean-label beverage lineup. The 12-ounce shake targets consumers who want a fall drink with 30 grams of protein, 180 calories and no added sugar instead of sugary coffeehouse options.
Why it matters: - Jocko Fuel is betting there is demand for a seasonal pumpkin spice drink that fits fitness goals instead of competing on sugar and indulgence. - The launch gives the brand another way to extend a sellout seasonal flavor into ready-to-drink form. - The product enters a category where traditional pumpkin drinks can exceed 50 grams of sugar.
What happened: - Jocko Fuel launched a limited-batch Pumpkin Spice Ready-to-Drink Protein Shake today. - The shake ships nationwide direct to consumers through JockoFuel.com and Amazon.com. - The product expands the company's pumpkin spice lineup after the strong response to its Pumpkin Spice Protein Powder.
The details: - The RTD shake delivers 30 grams of protein per 12-ounce bottle. - The shake has 180 calories and no added sugar. - The protein blend uses grass-fed milk protein concentrate and calcium caseinate. - The drink is naturally sweetened with monk fruit and Reb-M. - The formula contains no artificial sweeteners, dyes or soy. - The shake contains 780 mg of calcium, or 60% of the daily value. - The product has 4.5 grams of fat. - Jocko Willink said, “Discipline doesn't take a season off and neither should you.” - Cameron Fischer, vice president of brand at Jocko Fuel, said the company built the RTD after the response to the pumpkin protein powder.
Between the lines: - Jocko Fuel is positioning pumpkin spice as a performance category, not just a seasonal treat. - The message is aimed at consumers who want fall flavors without a nutrition tradeoff. - The launch also reinforces the brand's broader discipline-first identity.
What's next: - Jocko Fuel will continue selling the limited-batch shake while supplies last. - The company is likely to use the RTD launch to deepen its seasonal and direct-to-consumer business. - The brand's retail and online response will help indicate whether the pumpkin spice extension can become a recurring product.
The bottom line: - Jocko Fuel is turning pumpkin spice into a high-protein, no-added-sugar seasonal option for health-conscious consumers.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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