BEYOND Hospitality opens UEFA EURO 2028 Official Hospitality sales

BEYOND Hospitality began selling UEFA EURO 2028 Official Hospitality packages on Sept. 1, 2026, giving fans, businesses and groups access to ticket-inclusive packages across all nine host stadiums. The launch covers one of Europe’s biggest football events and includes fixed pricing, premium seating and hospitality options in the UK and Ireland.

Why it matters: - UEFA EURO 2028 will draw 24 national teams to 51 matches across England, Ireland, Scotland and Wales. - Ticket-inclusive hospitality packages give fans and corporate buyers a way to secure match access, premium seating, food and beverage, and event entertainment in one purchase. - Fixed pricing gives buyers a clearer path for planning, budget approval and early commitment.

What happened: - BEYOND Hospitality opened Official Hospitality sales for UEFA EURO 2028 on 1 Sept. 2026. - Packages are available across all nine tournament stadiums. - Sales are available through BEYOND Hospitality and its international sales network. - Existing stadium box holders had access to a pre-sale period.

The details: - Official Hospitality packages combine official match tickets with premium seating, hospitality facilities, food and beverage, and entertainment. - BEYOND Hospitality is the Official UEFA EURO 2028 Hospitality Provider. - The package range includes Skybox, BEYOND Platinum, Platinum, Prestige, Club and Supporters Club. - Skybox packages offer private suites with adjacent seating and dedicated service. - BEYOND Platinum is an elite shared stadium lounge available only in select venues. - Platinum packages feature a premium restaurant lounge inside the stadium. - Prestige packages offer a contemporary lounge in the stadium or nearby. - Club packages are shared hospitality venues in the stadium or adjacent locations. - Supporters Club packages are team-themed shared venues in the stadium or adjacent locations. - The tournament opens at the National Stadium of Wales in Cardiff on 9 June 2028. - The semi-finals and final will be played at Wembley Stadium. - Matches will be staged in Cardiff, Dublin, Glasgow, Newcastle, Manchester, Liverpool, Birmingham and London. - The tournament is expected to be one of the largest sporting events ever staged across the UK and Ireland.

Between the lines: - BEYOND Hospitality is leaning on a mature football hospitality market in the host nations to capture early demand. - The company expects demand for 2028 to exceed prior editions of the tournament. - Executive Chairman Jaime Byrom said the programme, under the slogan “Raise the Game!”, is designed to reflect the character of each host city. - The mix of family-friendly, social and executive tiers points to a push for both leisure buyers and high-value corporate clients.

What's next: - Buyers can register for Official Hospitality at more information and registration. - BEYOND Hospitality is expected to continue selling packages through its network ahead of the 2028 tournament. - More hospitality inventory may move quickly as demand builds toward the opening match and Wembley knockout rounds.

The bottom line: - UEFA EURO 2028 hospitality sales are now live, and BEYOND Hospitality is betting that premium, fixed-price packages will appeal to both corporate buyers and fans wanting a guaranteed tournament experience.