Langers Juice teams with Crayola on back-to-school toy promotion

Langers Juice is rolling out a limited-time Crayola collaboration starting Sept. 1, 2026, with Scribble Scrubbies redemption offers on about 1 million bottles nationwide. The promotion pairs juice purchases with collectible toys, coloring pages and a social giveaway aimed at families during back-to-school season.

Why it matters: - The promotion gives Langers Juice a family-focused back-to-school tie-in that connects a grocery purchase with creative play. - The Crayola partnership extends Scribble Scrubbies beyond toy aisles and into everyday household routines. - The offer is limited to while supplies last, which creates urgency for shoppers.

What happened: - Langers Juice launched a limited-time Scribble Scrubbies promotion with Crayola beginning Sept. 1, 2026. - The promotion appears on about 1 million Langers Juice bottles distributed across the United States. - Customers can redeem qualifying bottle labels for Scribble Scrubbie Pets through a mail-in offer.

The details: - Customers who return two qualifying Langers bottle labels receive one Scribble Scrubbie Farm Pet: Daisy the dog, Marabelle the cow, Evie the horse, Buster the cat or Chuck the rooster. - The two-label reward carries a $4.99 suggested retail value. - Customers who return six qualifying labels receive one Jumbo Scribble Pet: Big Wilbur the French Bulldog or Big Jenny the cat. - The jumbo figures measure six inches tall and carry a $14.99 suggested retail value. - Up to 5,000 pets are available through the promotion while supplies last. - Langers Juice will also run a social media giveaway for 20 winners, who will receive a Scribble Scrubbie Pet Pack. - Select packs will include a complimentary printed coloring page.

Between the lines: - The promotion is built to drive repeat purchases by tying rewards to multiple bottle labels. - The coloring page adds a lower-friction creative element for families who do not participate in the mail-in offer. - The collaboration leans on Crayola’s long-standing creativity brand while positioning Langers Juice as a daily family staple. - Bruce Langer said the team wanted a promotion families could enjoy together and viewed Scribble Scrubbies as a natural fit with the brand. - Anna Roca of Crayola said the partnership is designed to turn ordinary routines into creative moments.

What's next: - The promotion runs while supplies last, so availability will depend on demand. - Langers Juice is directing consumers to its brand channels for more information and Instagram updates at @langersjuice. - Shoppers can find Langers Juice at grocers and retailers nationwide and online.

The bottom line: - Langers Juice is using a collectible toy campaign and in-pack creative extras to turn a routine beverage purchase into a back-to-school family activity.