Fly By Jing launches $9.99 Target-exclusive holiday hot sauce set

Fly By Jing is selling a limited-edition three-jar Sichuan Chili Crisp gift set at Target stores nationwide and on target.com for $9.99 this holiday season. The travel-friendly release taps growing demand for chili crisp and gives Target another under-$10 food gift for stocking stuffers and white-elephant exchanges.

Why it matters: - Fly By Jing is putting a fast-growing condiment category into a mass-market holiday gift format. - The $9.99 price point makes the set an easy impulse buy for stocking stuffers, host gifts and white-elephant exchanges. - Target gets another discovery-friendly food item as chili crisp continues moving from niche condiment to pantry staple.

What happened: - Fly By Jing launched a limited-edition Hot Sauce Gift Set exclusively at almost all Target stores nationwide and on target.com. - The set is priced at $9.99. - The holiday set includes three 2-ounce jars of Sichuan Chili Crisp in Original, Xtra Crunchy and Xtra Spicy. - The packaging is festive and designed for gifting. - Jing Gao, Fly By Jing founder and CEO, said the set was made for people who keep hot sauce in a purse, desk drawer or carry-on.

The details: - Each jar is Sichuan-made and TSA-friendly. - The Original Sichuan Chili Crisp mixes fried garlic, toasted shallots, crisp texture and heat. - The Xtra Spicy Sichuan Chili Crisp is Fly By Jing’s fastest-growing sauce variety and its No. 2 bestseller. - Fly By Jing says Xtra Spicy is 3x hotter than the Original Sichuan Chili Crisp. - The Xtra Spicy variety uses Chili Kings, which the brand calls the hottest Chinese chilis on the market. - The Xtra Crunchy Sichuan Chili Crisp emphasizes texture and includes crackling fava beans and roasted pumpkin seeds. - The Xtra Crunchy version is nut-free. - Target shoppers can also find Fly By Jing Sweet & Spicy Noodles, Chili Crisp Noodles and 6-ounce jars of Sichuan Chili Crisp, Sweet & Spicy and Xtra Spicy Chili Crisp year-round.

Between the lines: - The launch shows how premium pantry brands are using seasonal gift sets to reach new shoppers at mainstream retailers. - Fly By Jing says the chili crisp category has grown 10x in the past three years, and the brand accounts for over a third of that growth. - Half a million shoppers searched for Fly By Jing by name in the past year, a sign that retailer discovery is playing a bigger role in sales. - Target has been leaning into emerging food and beverage brands with strong design and clear origin stories. - Food and beverage is Target’s No. 1 traffic driver, which makes small-format, giftable products especially useful for drawing shoppers.

What's next: - The Hot Sauce Gift Set is available for a limited time this holiday season while supplies last. - Fly By Jing expects the set to sell quickly. - Shoppers can buy it only at participating Target stores or on target.com. - The brand’s broader lineup remains available at Target and other major retailers, including Walmart, Whole Foods Market and Costco.

The bottom line: - Fly By Jing is turning a cult-favorite condiment into an affordable holiday gift, and Target is the exclusive retail channel for the launch.